What we do

LawPanel creates cutting-edge technological products for law firms, from instant trademark search tools to AI assistants. We are the easiest way for lawyers to find new clients, serve their clients more cost-effectively, and improve their client experience. 

From the Creators of

Trade Mark Direct

  • 15,000 clients over 10 years
  • Top rated by clients
  • Multi-award winner

Featured in:

Our story

In 2006, we had an idea: use AI to make it cheaper and quicker for people to apply for trademarks. It was a great business proposition, except for one problem. It turned out no one had built the technology we needed to make it happen. 


So, we decided to make it ourselves. 


In less than three years, Trade Mark Direct was filing more trademarks than any UK law firm, and all for a fraction of what it would cost a traditional law firm. It was clear to us we had created software that had applications far beyond trademark law. The next step was building a company that would serve the entire legal sector. 

The future

We know from personal experience how enormous the benefits are when legal service providers embrace new technology. Big firms know this too. That’s why the 200 largest UK law firms spent an estimated £885 million last year on maintaining and improving their technology.  


Technology is at its best when it levels the playing field, but at the moment, it’s only increasing the advantage the largest firms have over smaller ones. LawPanel is changing that. Our tools are simple enough for anyone to use, and we license them at a price anyone can afford.


We know it works, because it worked for us. Have a look at what we have to offer – we think it will work for you too.

The leadership team

Mark Kingsley-Williams

Mark Kingsley-Williams

Founder & CEO

Mark has been an entrepreneur in the tech sector for over twenty years. He was previously a senior manager and angel investor in the business that became the online gaming giant Gamesys as well as director and angel investor to Infinitesima, a world leader in nano-scale imaging technology.
    In 2006, Mark founded Trade Mark Direct, using sophisticated algorithms and dynamic programming to automate the search, registration and watching of trade marks. Within three years it had become the most prolific filer of UK trademarks. With deep understanding of the legal sector and the application of AI, Mark has long foreseen the AI revolution that is starting to impact not just the trade mark sector but the whole of law.

Thomas Brattli

Thomas Brattli

Co-Founder & CTO

Thomas is our chief technologist. A self-taught coding wunderkind he was working internationally as a developer whilst still in his teens. Turning down offers from Google and Microsoft, he left Norway to pursue a career that has taken him all over the world, before co-founding Blackfish, a highly respected development company serving clients in the US and Europe from their main office in Argentina.
    A hacker by nature, Thomas is always interested in finding ways to make things work better, faster, and more efficiently. He sees LawPanel as a chance to show the world how to unlock the potential of AI.

Sebastian Guerrero

Sebastián Guerrero

Lead Developer 

With over twenty years of experience, Sebastián has worked on projects for clients all over the world before joining LawPanel. Another self-taught coder, Sebastián is one of the few people who can legitimately claim to be a 10x programmer.  Thomas and Sebastián have worked together for more than 7 years in Argentina. Together, they are a truly formidable development team.
    Sebastián is something of a perfectionist, which is why he oversees our development. Few people are more plugged into the tech sector, and Sebastián makes sure our user experience improves with each new innovation.

Felix Levay

Felix Levay

Product & Marketing 

Felix has worked in advertising and technology, both in the UK and Asia. Before joining LawPanel, he gained a place on the Swire Group's coveted IMT programme. A Mandarin speaker, he was based in Hong Kong and China, where he lead the development of the Coca-Cola system's first major customer-facing portal in China.
    As both a linguist and a technology enthusiast, Felix is fascinated by how new advances translate into practical applications. He works to make sure our AI and software delivers our clients the maximum return on investment, both in recruiting and retaining new business.